In today’s digital age, having a strong marketing tool, visibility in search results or search query and online presence is the key factor or crucial for any multi-location business. This is especially true for ecommerce businesses, as the majority of sales or listings now take place online.

However, with the increasing number of online businesses, it can be challenging to stand out and attract potential customers. This is where the effective SEO strategy, SEO Efforts, SEO Tools, SEO Services or local SEO (Search Engine Optimization) comes into play.

By optimizing your high-quality content, relevant content, or your content strategy and also the online presence for local online searches, you can not only improve your visibility but also drive more online reviews or positive reviews, valuable insights, qualified traffic and organic traffic to your website.

In this comprehensive guide, we will explore the fundamentals of local SEO and provide practical tips and strategies for ecommerce businesses to maximize their online visibility.

Whether you’re just starting out or looking to improve your current online presence, this guide will equip you with the knowledge and tools to boost your local SEO strategy and take your ecommerce business to new heights. So, let’s dive in and discover how you can effectively leverage local SEO campaigns to reach your target audience and increase your online visibility.

A Vital Aspect

In light of the COVID-19 pandemic, the capacity to make online purchases has evolved into a vital aspect for all websites and business listings.

Prior to the pandemic, the aspects of SEO or the main objective of local search engine optimization (SEO) was to enhance visibility in search engine and drive foot traffic or physical traffic to a specific location.

However, the current focus for businesses is to deliver a seamless omnichannel experience that allows customers to conveniently place orders online. This can be attain either directly through a online directories or online listing or on an individual location page.

Moreover, customers now have the liberty to choose their preferred method of receiving their products, be it through delivery or pickup, catering to their specific requirements.

As a result of this shift, the strategy for optimizing a brand’s online ordering experience has undergone significant changes.

Within this article, we will present our comprehensive local SEO guide for ecommerce and online ordering, aimed at boosting conversion rates or bounce rate.

Optimizing Online Ordering by Expanding Retail Listings

When customers are looking to make a purchase online, their first point of interaction is often a business listing. It is crucial to set up the listing in a way that directs customers to either order online or visit your website. To make the process seamless, the ordering custom link should lead customers directly into the order flow, enabling them to initiate their purchase without any hurdles.

To facilitate a smooth experience, it is important to minimize any friction that may hinder customers from starting and placing their orders. One effective approach is to guide customers to a menu page, provide a breakdown of the main categories, or offer a simplified search intent function. This helps customers navigate through the options and find what they’re looking for effortlessly.

In addition to streamlining the ordering process, your listing should also highlight the various options available for receiving the order. These could include in-store pick-up, curbside pickup, same-day delivery, or standard delivery.

Known as attributes, it is essential to select every applicable retail attribute for each of your listings. This ensures that searchers have access to as much relevant information as possible.

It’s worth noting that Google consistently updates and adds new attributes. Therefore, it is crucial to regularly monitor what is available and applicable to your brand.

By staying informed and incorporating the latest attributes into your listing, you can enhance the visibility and accessibility of your business to potential customers.

Enhancing Retailers’ Presence: Empowering Local Inventory Advertisements

In order to enhance the shopping experience and boost visibility for certain products, retailers should consider implementing Local Inventory Ads. These advertisements can be specifically tailor-made to showcase the products available at each of a brand’s physical locations.

By utilizing these ads, customers are able to conveniently view and access the specific items they desire, increasing the likelihood of a purchase. Moreover, these ads improve the SEO rankings and SEO ranking factor and also the search engine ranking factor of particular products in relevant Google searches, providing customers with real-time information on the availability of items at their desired location.

This seamless omnichannel approach simplifies the customer journey and encourages swift conversions. Take a look at the example below to see how Local Inventory Ads are integrated into a Google Business Profiles (formerly known as Google My Business) listing.

The product listing above showcases the availability of in-stock items at various locations, catering to the specific preferences of the customer’s search behavior or search algorithms.

By clicking on any of the product ads, customers will be redirected to a storefront hosted by Google, specifically outline for the respective retailer.

The Necessary Guidelines

To take advantage of this feature within your listing, Google provides the necessary guidelines to set up a local product feed.

Moreover, Google offers comprehensive metrics to enable brands to evaluate the performance of these digital advertisements.

To facilitate the implementation process, the basic onboarding details provide a clear outline of the requirements for retailers to get started.

Presently, this feature is exclusively accessible for brick and mortar establishments in countries such as Australia, Austria, Brazil, Canada, Denmark, France, Germany, Ireland, Japan, Netherlands, New Zealand, Norway, Poland, Sweden, Switzerland, the UK, and the US.

The Fundamental Setup

Once you have successfully implemented the fundamental setup for your local inventory product feed, there are various optimization features available.

These enhancements encompass a merchant-hosted local storefront, display to order, and pickup today features, among others.

To begin the process, you may reach out to your Google representative or the support team specifically designated for local inventory ads.

The Advent of Digital Solutions for Restaurant Dining

Restaurants that have designated their primary business category as “restaurant” can now showcase online ordering directly on their listing.

This convenient feature can be easily managed within a restaurant location’s Google Business Profile. Simply navigate to the Food Ordering option located on the left panel.

To enable this functionality, you can set up your very own ‘Order online’ button. By doing so, your listing will display a compelling option for customers to order pickup or delivery. This will seamlessly redirect them to, where they can conveniently place their orders for that specific restaurant location.

To give you a better idea of what this looks like in action, refer to the high-quality image below.

After accessing the major platform, the user will gain access to a variety of ordering options provided by the restaurant.

There are two main choices available to the customer: they can either order directly from the restaurant or opt for a third-party delivery service such as UberEats, DoorDash, Grubhub, Seamless, or any other partnering delivery platforms.

For locations that have integrated their services with Google, customers will have the added convenience of ordering directly within the Google platform itself.

A Comprehensive Display

Upon selecting a particular restaurant, the user will be presented with a comprehensive display of the available menu items, complete with their corresponding prices.

Furthermore, customers will have the flexibility to make any desired modifications to their order as per their preferences.

Once the order is ready to be finalized, the customer can easily proceed to the checkout process directly within the Google platform.

This streamlined approach allows the customer to conveniently remain within the confines of the Google platform and utilize any saved credit card information they may already have on file.

As a result, this efficient and user-friendly ordering system ensures that the entire checkout process can be completed within a matter of seconds, providing a seamless and hassle-free experience for the customer.

Google’s Order System for Restaurants

In order to enable customers to place orders directly through Google, restaurants must adhere to certain steps.

To begin with, restaurants should visit the help page of Order with Google to determine their eligibility for this service.

The first requirement entails collaborating with an approved third-party order provider such as Olo. This is essential as these providers have established integrations with Google.

Following this, brands will be required to complete an interest form with Google to initiate the process.

For developers, it is advisable to thoroughly review the provided documentation to ensure they can meet the necessary launch prerequisites.

Furthermore, Google offers a comprehensive launch readiness checklist once the restaurant’s application has been approved.

Optimizing Location-Specific Web Pages to Enhance Online Order Efficiency

Optimizing location pages for online ordering is crucial, mirroring the optimization efforts put into a business location’s listing. To provide a seamless experience, it is imperative to incorporate clear calls to action (CTAs) on these pages. These CTAs serve as signposts for customers, reassuring them that they can conveniently initiate an order.

Furthermore, these pages should emphasize the various options available to customers regarding product receipt – be it through pickup, curbside assistance, or delivery. By presenting these alternatives prominently, customers can easily discern the most suitable method for them.

In addition to highlighting options, it is essential to present any pertinent information regarding pickup or delivery procedures in a concise manner. By doing so, customers are provided with all the necessary details, ensuring a smooth and hassle-free experience.

An exemplary illustration of these practices can be notice in Target’s approach. Target adeptly describes all available options, ensuring clarity for customers, and seamlessly guides them into the order flow with a prominently displayed CTA.

In Conclusion

In today’s digital era, incorporating effective strategies or marketing efforts in online ordering into a business’s overall strategy has become indispensable. Regardless of the industry you operate in, it is crucial to ensure that your listings, e-commerce businesses and web pages are finely tune up to provide a seamless omnichannel experience.

This optimization not only contributes to boosting your brand’s sales figures but also enhances the overall monthly search volume, business rank, user experience, fostering customer loyalty and generating positive sentiment towards your business.

If you want to stay updated with a wide range of Local SEO trends, actionable insights, and innovative solutions, please subscribe to our blog.

Moreover, if you looking for a Local SEO and Marketing Company to help you rank locally, we at Brian Zenarosa Digital can help you out. Book a discovery call today.